Posts
UK Searching For Energy Efficiency
Britons are increasingly concerned with making their homes more efficient, if their internet searching habits are anything to go by. According to internet traffic monitor Hitwise, there has been a significant increase in the amount of searches for terms such as 'loft insulation' and 'underfloor heating'.
The growing interest in methods for making a home more energy efficient reflects the fear of rising fuel and electricity gas prices.
According to Energy Saving Trust recommended supplier Anglian Home Improvements, the average energy bill is set to rise to £1,406. The drastic increase from £676 in 2005 is a major reason for the new interest, claimed Hitwise research director Robin Goad, who also noted people were looking to change their energy providers.
"Concern about energy prices has also led to more people visiting utilities websites, presumably to check prices and change suppliers. UK internet traffic to a custom category of electricity and gas suppliers has doubled over the last year."
Robin Goad, Research Director, Hitwise
The Full Blog Post by Robin GoadThe growing interest in methods for making a home more energy efficient reflects the fear of rising fuel and electricity gas prices.
According to Energy Saving Trust recommended supplier Anglian Home Improvements, the average energy bill is set to rise to £1,406. The drastic increase from £676 in 2005 is a major reason for the new interest, claimed Hitwise research director Robin Goad, who also noted people were looking to change their energy providers.
"Concern about energy prices has also led to more people visiting utilities websites, presumably to check prices and change suppliers. UK internet traffic to a custom category of electricity and gas suppliers has doubled over the last year."
Robin Goad, Research Director, Hitwise
As well as an increase in search terms on energy efficiency, the EST website has received a daily Alexa rank decrease to 60k from 80k, and this blog has had a decrease from 820k to 770k in the last week.
Related Articles
No comments:
Post a Comment