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New Energy Efficient Ad On TV Now
A £6m TV ad campaign encouraging householders to make steps to make their homes more energy efficient was launched on Wednesday.
Following a rise in the number of people calling energy efficiency advice lines, the adverts, directed by This is England director Shane Meadows, are to air from tonight.
The advert shot by Meadows show a father trying to get his family to cut their energy consumption, reducing their gas and electricity bills and reducing their carbon emissions.
"Apart from the fact that I really liked this campaign because it's funny and well written, I was also interested in making some films that might make a difference to the way people behave. If these films can make a few more people aware of the problem and actually do something, then it's got to be a worthwhile project."
Shane Meadows
ACT ON CO2 advice line from the Energy Saving Trust has reported that the amount of calls it has received has quadrupled since the government announced a £910 million package to help householders become more efficient.
Taking steps such as ensuring all sockets are tuned off, installing insulation and using energy saving appliances are among the recommendations the advice line ACT ON CO2 has been handing out.
"I am encouraged that following last week's announcement, people are looking to take action to cut their fuel bills and save energy at the same time. We now need to build on that enthusiasm."
Hillary Benn, Environment Secretary
The government package aims to make sure all homes have proper insulation by 2020.
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