Organic Can be Cheaper

It bemuses me as I shop that some organic products are cheaper, especially as we are use to the profiteering of such eco-credentials, however one product that I have noticed remains consistently cheaper than its non-organic counter-part is Ambrosia Creamed Rice. Yesterday at Tesco, it was a cool 23p a tin cheaper for the organic version, certified by the Soil Association, that means less nasties used to make your food. The ingredients in the product that are organically grown are "Full Cream Milk", there's a glass and a half in each 425g tin, I'll have you know. Rice and Sugar.

Founded in 1917, as an infant nutrition company, Ambrosia has grown to become one of Britain's best known and loved brands, number one in both the custard and creamed pudding markets. You'll find a large range of their products in supermarkets across the UK, all made using high-quality milk delivered fresh to their Devon dairy and containing no artificial colours or preservatives.

Ambrosia is a trademark of Premier Foods, the UK's largest food producer. More than 99% of all UK households bought a Premier Foods brand last year and 43 million people eat one of our branded products every two weeks. At the forefront of their corporate mantra is efficiency and carbon management setting their main goals of;

• 10% energy reduction target in 2009 from a 2008 baseline
• Zero waste to landfill by 2015
• 20% water use reduction by 2020

I have contacted Premier Foods about this to ask about this issue further, and will update you should I get a reply. I'm quite glad that some companies, whether intentionally or not have price decisions which ultimately encourage consumers to be more environmentally friendly. Why would any one opt to pay the extra 23p per tin for a product which in my opinion tastes the exact same, but is easier to swallow knowing that the product was produced with organic ingredients, helping to reduce harmful chemicals from entering the food supply and effectively us.


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