What Kids Think?

I recently received an email from digforfire, a Sheffield based marketing agency promoting a new microsite from ibuyeco, the carbon neutral car insurance company. I wrote about ibuyeco in late September. The email outlined the purpose and feel of the new site, as I have not found a site sharing the views of children on climate change just yet, I thought this was a bit different. This is how senior account executive, Sally Rushton pitched the microsite to me;

"Climatekids.co.uk is a microsite where real kids get the chance to express their fears and views on climate change. You’ve heard the viewpoints of the scientists and politicians, but it’s really interesting to hear about it from the people it is going to affect the most. We hope that as well as raising a few smiles, the kids’ message will also make people stop and think about the damage we’re doing to the planet and how it will affect future generations."

You can find out more at Climate Kids with subtle ibuyeco promotion, but that's what microsites are about.