Cheaper Than Coal

Search engine giant Google announced today plans to invest heavily in renewable energy in a bid to reduce the installation costs of solar thermal power, wind power and enhanced geothermal systems to below the price of coal.

Since June the price of coal to wholesale markets have risen 100%, Google hopes to use their talented staff and expansive resources to assist in their initiative known as RE < C.

"With talented technologists, great partners and significant investments, we hope to rapidly push forward. Our goal is to produce one gigawatt of renewable energy capacity that is cheaper than coal. We are optimistic this can be done in years, not decades."
Larry Page, Google Co-founder

Google is using its corporate might as a way to influence change around the globe for the better and we can only hope that with the talented staff, I know they have they can ensure they meet their goal, I am pretty confident that they can succeed, even if they might not hit the time scale.