Thursday, 10 July 2008

Zara's Organic Cotton Collection

International clothing retailer Zara, have officially launched their Organic Cotton range with an "Eco Warning". You can view their promotional movie on their website. Below is stills from just that, and includes some of the tees for men and women you can find instore now.

So why is organic cotton eco chic and so much environmentally friendlier than your standard cotton. Non-organic cotton is considered to be one of the dirtiest crops in the world, to produce one cotton tee would require 150ml of potentially leathal pesticides, so deadly one drop could kill you.

Organic cotton is obviously made without pesticides, environmentally sound, and safer for those who pick the cotton.

So what has Zara got to offer ... (lets hope that they move to 100% organic across their entire clothing collection in the near future)


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