Green Washing: Tesco and Local Produce

Tesco billboard advertisement for locally sourced Aberdeen Angus beef. But really how does the meat from the farm next door to you get to Tesco's on the other side of you? It's not as simple as A to B.

"With meat in the UK, there is also a supermarket issue. Each of the supermarkets runs its own abattoir, so if you sell your lamb to Tesco, you have to send your lamb to Tesco's abattoir, even if you pass several local abattoirs on the way. As a result, the meat picks up a huge amount of 'in-Britain' food miles from farm to abattoir then to packaging before it gets to its final destination."
Prof Gareth Edwards-Jones, Department of Agriculture, Bangor University
Quoted in Telegraph, 03 June 2007