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Fast Food with a Conscience?
With our lives becoming so deluged with work, socialising, sleeping and eating. Sometimes convenience food is a must to squeeze the most out of your 24 hours a day. So can you eat fast food and not kill 23 people, destroy 2 trees, and waste 30000 litres of water on the other side of the world through global warming, not to mention slave and child labour?McDonalds and other leading players have long been relentlessly criticised in the media day in, day out ranging from where they source their meat to how it is sold.
I work in the hospitality industry as a manager and it does perturb me the disregard for the environment by many fast food giants. Although they are wising up to "green-washing" and moving towards a greener future, as it not only makes them look good, it also saves them money.
Examples of such positive green ideas exist in worldwide submarine sandwich chain SUBWAY;
- First SUBWAY® Eco-Store opened November 9, 2007 in Kissimmee, FL
- SUBWAY® Napkin saves approximately 60,500,000 gallons of water and an additional 147,000 trees annually because they are made from 100% recycled fiber processed chlorine free.
- All liquid cleaners used in SUBWAY® restaurants are non-corrosive, readily biodegradable, and are manufactured without the use of phosphates and ammonia
- Distribution Efforts were made to strategically relocate several redistribution centers next to vendor manufacturing facilities, eliminating the need to transport product from long distances. So far, the move saves an estimated 1,660,079 gallons of fuel per year and eliminates 10,491 truck loads annually.
More information on Greenwashing by SUBWAY can be found at their Green Living section.
Beyond locally grown meat and produce, eco-fast food must look to their entire operation to create a sustainable business model, from recycled packaging, biodegradable cleaning products, and renewable energy to pizza delivered with electric or hybrid powered vehicles.
The Massachusetts-based non-profit Green Restaurant Association has helped restaurants interested in greening their operations by setting guidelines and defining the exact 11—step process required for “certification” as a green restaurant.
Those steps are:
1. Energy Efficiency and Conservation
2. Water Efficiency and Conservation
3. Recycling and Composting
4. Sustainable Food
5. Pollution Prevention
6. Recycled, Tree-Free, Biodegradable and Organic Products
7. Chlorine-Free Paper Products
8. Non-Toxic Cleaning and Chemical Products
9. Green Power
10. Green Building and Construction
11. Education
But are there really any options for ethical, green, eco friendly fast food without a conscience? According to Ode magazine there is some almost heavenly low CO2 fast food restaurants out there, they look at a few in their must read article by Mary Desmond Pinkowish from the April 2008 edition.
Unfortunately this is all stateside eco fast food (with the exception of Pret A Manger), what about in the UK?
No eco fast food joints that I am aware of, please let me know if you know of any, so I can visit for a bite to eat and look at your credentials. But there are some environmentally aware restaurants out there, in London at least (provided by SugarVine).
The leading light so far has to be Acorn House, situated, of all carbon-crazy places, in King’s Cross, which surely must speak volumes about the good intentions of the planners so far. Co-founded by the Shoreditch Trust and the Terence Higgins Trust, this is a combination of restaurant, chef’s school and ecological powerhouse. To sum up the concept as succinctly as possible, the idea is to take 10 budding chefs from the community (à la Jamie) and train them alongside a full time team in the restaurant. But it doesn’t stop there: the restaurant building itself is constructed entirely from recycled and/or organic material; the water is purified on site to save packaging and air miles; all the waste is recycled; the electricity is completely green; and if supplies do come from foreign shores, they are shipped by boat, not by air.
All this would be in vain, however, if the food wasn’t up to scratch. Luckily it seems to be heading in an eclectic, but definitely tempting, direction. They open from breakfast through to dinner, ‘to reflect modern London life’, and, in another brilliant stroke of genius, the size of the portions vary, to minimise food wastage, so if you’re starving, but your mate’s barely peckish, you can mix and match to your stomach’s content. The food ranges slightly in culinary influence, from roast shoulder of mutton with rosemary and quince; buffalo mozzarella with fennel, chilli and olives; fried (wild) salmon with barley broth; and even pheasant and pomegranate salad. The prices range from £8 to £14 per plate, which seems unbelievably reasonable, but is evidently the case. And it’s not all hemp chairs and rope floors either: the interior is just a cool, neutral, modern space that retains a distinctly grown-up, and not at all worthy, air.
Of course, not everyone is quite there yet, but one of the easier options if you’re trying to save the planet is to go local. In the case of Konstam at the Prince Albert again also, curiously, in King’s Cross, Oliver Rowe, chef patron and late of Moro, couldn’t have stayed more local -- all his ingredients, including most beers and wine, are sourced from within the M25, which, whether you can believe it or not, is true. Not only does this cut down on transport costs and packaging, but ensures that he only gets seasonal produce. Even the oil used in cooking and with the bread is rapeseed rather than olive oil, which is dedication to the cause. The ingredients are used in a modern British way, so think Norbury Blue cheese with honeycomb, a luscious combination; Waltham Abbey chicken with sage and onion sauce; or even nettle pierogi (one assumes that sometimes necessity, and a slight shortage occasionally, is the mother of invention). The restaurant itself is very patriotically British Racing Green, with low lighting and delicate chandeliers used to great effect. No doubt the television series has helped bookings enormously, but the atmosphere is buzzy and welcoming, and again, there is no leftover taste of worthiness.
Taking the Notting Hillbillies by storm, Bumpkin has become a one-stop shop for all-day deli and restaurant fun. Opened by the team behind Cocoon, despite the name, it’s not so much Yorkshire farmer as Trinny-and-Susannah-styled rural peasant, but it’s none the worse for that. Set over three floors, the ground floor is styled as a country brasserie and deli, featuring simple grills such as Gloucester Old Spot pork chop and very hearty pies, including cow pie, fast becoming notorious; the first floor is a more refined version of the same food (with concomitant price rise); and a top floor for private dining. The eco edge comes from their ingredient sourcing: the meat comes from the highly-regarded Frank Godfrey in Highbury, who in turn only sources traceable, organic, well-brought-up produce; the fruit and veg hail from Secrett’s in Surrey, every chef’s favourite veg supplier, completely pesticide and nasty-free. The ales are decidedly British, the cider is organic, and the fish is line caught or sustainable, which is a lot better than others are professing to do, and everything else is Fairtrade where appropriate. All of this may sound fairly standard by now, but it’s still not across the board, so to find that more and more restaurants are proudly stating their affiliations can only be a good thing, and make it easier to eat in an eco-friendly and sustainable fashion.
Of course, vegetarians are always going to have it that bit easier when it comes to ethical sourcing, as there’s none of that pesky meat to worry about. Vitaorganic Café in the Aveda shop in Marylebone has to be one of the most detoxifying experiences there is. The food is billed as organic, live and ‘enzymatic’ (which must be good, right?). They use no refined foodstuffs, and they use modern and ancient holistic principles to ‘cook’ their food. So, no temperatures above 100°C, no microwaves, no aluminium, or deep frying, so that everything is in its pure and natural state as far as is possible. According to Vitaorganic, they focus on UN – ultimate nutrition, ie raw foods; and ON – optimum nutrition, which means food cooked at a low temperature to prevent as much vitamin loss as possible. Not only is there all of this planet-loving energy-saving, but it’s all gluten and wheat free. The dishes on offer run along the lines of orange and sweet potato dhal, or green vegetable and sprouted buckwheat soup, which are not only delicious but filling and inexpensive to boot. Unsurprisingly, the owner is a practising Buddhist.
It’s impossible to have an eco-friendly list without mentioning the first and foremost runner in the eco-friendly stakes. The Duke of Cambridge in Islington remains one of the best and most ethically run gastropubs in the country, let alone London. It was way ahead of its time when it opened in 1998, pioneering seasonal, organic British food, using local sourcing, careful monitoring of food miles, buying direct from the farmers, and even now the beers are still brewed locally and the wines and spirits are organic where viable. The coffee is Fairtrade, and water is purified on the premises, and they have even installed wind and solar generated energy, along with strict recycling procedures and adherence to sustainable fish buying policies (which are so strict, they have been working with the Marine Conservation Society to make these rules more widespread). This has been a steady, ongoing development project over the last eight years, and it just goes to show that anyone can change their habits for the good, and still wow the diners (Won 2nd best bar in the UK 2006, as voted by Observer Food Monthly). The food remains rustic and true to its pub origins, with whole baked Camembert served with crudités and croutons or braised chuck beef with sweet potato mash.
Beyond locally grown meat and produce, eco-fast food must look to their entire operation to create a sustainable business model, from recycled packaging, biodegradable cleaning products, and renewable energy to pizza delivered with electric or hybrid powered vehicles.
The Massachusetts-based non-profit Green Restaurant Association has helped restaurants interested in greening their operations by setting guidelines and defining the exact 11—step process required for “certification” as a green restaurant.
Those steps are:
1. Energy Efficiency and Conservation
2. Water Efficiency and Conservation
3. Recycling and Composting
4. Sustainable Food
5. Pollution Prevention
6. Recycled, Tree-Free, Biodegradable and Organic Products
7. Chlorine-Free Paper Products
8. Non-Toxic Cleaning and Chemical Products
9. Green Power
10. Green Building and Construction
11. Education
But are there really any options for ethical, green, eco friendly fast food without a conscience? According to Ode magazine there is some almost heavenly low CO2 fast food restaurants out there, they look at a few in their must read article by Mary Desmond Pinkowish from the April 2008 edition.
Unfortunately this is all stateside eco fast food (with the exception of Pret A Manger), what about in the UK?
No eco fast food joints that I am aware of, please let me know if you know of any, so I can visit for a bite to eat and look at your credentials. But there are some environmentally aware restaurants out there, in London at least (provided by SugarVine).
The leading light so far has to be Acorn House, situated, of all carbon-crazy places, in King’s Cross, which surely must speak volumes about the good intentions of the planners so far. Co-founded by the Shoreditch Trust and the Terence Higgins Trust, this is a combination of restaurant, chef’s school and ecological powerhouse. To sum up the concept as succinctly as possible, the idea is to take 10 budding chefs from the community (à la Jamie) and train them alongside a full time team in the restaurant. But it doesn’t stop there: the restaurant building itself is constructed entirely from recycled and/or organic material; the water is purified on site to save packaging and air miles; all the waste is recycled; the electricity is completely green; and if supplies do come from foreign shores, they are shipped by boat, not by air.
All this would be in vain, however, if the food wasn’t up to scratch. Luckily it seems to be heading in an eclectic, but definitely tempting, direction. They open from breakfast through to dinner, ‘to reflect modern London life’, and, in another brilliant stroke of genius, the size of the portions vary, to minimise food wastage, so if you’re starving, but your mate’s barely peckish, you can mix and match to your stomach’s content. The food ranges slightly in culinary influence, from roast shoulder of mutton with rosemary and quince; buffalo mozzarella with fennel, chilli and olives; fried (wild) salmon with barley broth; and even pheasant and pomegranate salad. The prices range from £8 to £14 per plate, which seems unbelievably reasonable, but is evidently the case. And it’s not all hemp chairs and rope floors either: the interior is just a cool, neutral, modern space that retains a distinctly grown-up, and not at all worthy, air.
Of course, not everyone is quite there yet, but one of the easier options if you’re trying to save the planet is to go local. In the case of Konstam at the Prince Albert again also, curiously, in King’s Cross, Oliver Rowe, chef patron and late of Moro, couldn’t have stayed more local -- all his ingredients, including most beers and wine, are sourced from within the M25, which, whether you can believe it or not, is true. Not only does this cut down on transport costs and packaging, but ensures that he only gets seasonal produce. Even the oil used in cooking and with the bread is rapeseed rather than olive oil, which is dedication to the cause. The ingredients are used in a modern British way, so think Norbury Blue cheese with honeycomb, a luscious combination; Waltham Abbey chicken with sage and onion sauce; or even nettle pierogi (one assumes that sometimes necessity, and a slight shortage occasionally, is the mother of invention). The restaurant itself is very patriotically British Racing Green, with low lighting and delicate chandeliers used to great effect. No doubt the television series has helped bookings enormously, but the atmosphere is buzzy and welcoming, and again, there is no leftover taste of worthiness.
Taking the Notting Hillbillies by storm, Bumpkin has become a one-stop shop for all-day deli and restaurant fun. Opened by the team behind Cocoon, despite the name, it’s not so much Yorkshire farmer as Trinny-and-Susannah-styled rural peasant, but it’s none the worse for that. Set over three floors, the ground floor is styled as a country brasserie and deli, featuring simple grills such as Gloucester Old Spot pork chop and very hearty pies, including cow pie, fast becoming notorious; the first floor is a more refined version of the same food (with concomitant price rise); and a top floor for private dining. The eco edge comes from their ingredient sourcing: the meat comes from the highly-regarded Frank Godfrey in Highbury, who in turn only sources traceable, organic, well-brought-up produce; the fruit and veg hail from Secrett’s in Surrey, every chef’s favourite veg supplier, completely pesticide and nasty-free. The ales are decidedly British, the cider is organic, and the fish is line caught or sustainable, which is a lot better than others are professing to do, and everything else is Fairtrade where appropriate. All of this may sound fairly standard by now, but it’s still not across the board, so to find that more and more restaurants are proudly stating their affiliations can only be a good thing, and make it easier to eat in an eco-friendly and sustainable fashion.
Of course, vegetarians are always going to have it that bit easier when it comes to ethical sourcing, as there’s none of that pesky meat to worry about. Vitaorganic Café in the Aveda shop in Marylebone has to be one of the most detoxifying experiences there is. The food is billed as organic, live and ‘enzymatic’ (which must be good, right?). They use no refined foodstuffs, and they use modern and ancient holistic principles to ‘cook’ their food. So, no temperatures above 100°C, no microwaves, no aluminium, or deep frying, so that everything is in its pure and natural state as far as is possible. According to Vitaorganic, they focus on UN – ultimate nutrition, ie raw foods; and ON – optimum nutrition, which means food cooked at a low temperature to prevent as much vitamin loss as possible. Not only is there all of this planet-loving energy-saving, but it’s all gluten and wheat free. The dishes on offer run along the lines of orange and sweet potato dhal, or green vegetable and sprouted buckwheat soup, which are not only delicious but filling and inexpensive to boot. Unsurprisingly, the owner is a practising Buddhist.
It’s impossible to have an eco-friendly list without mentioning the first and foremost runner in the eco-friendly stakes. The Duke of Cambridge in Islington remains one of the best and most ethically run gastropubs in the country, let alone London. It was way ahead of its time when it opened in 1998, pioneering seasonal, organic British food, using local sourcing, careful monitoring of food miles, buying direct from the farmers, and even now the beers are still brewed locally and the wines and spirits are organic where viable. The coffee is Fairtrade, and water is purified on the premises, and they have even installed wind and solar generated energy, along with strict recycling procedures and adherence to sustainable fish buying policies (which are so strict, they have been working with the Marine Conservation Society to make these rules more widespread). This has been a steady, ongoing development project over the last eight years, and it just goes to show that anyone can change their habits for the good, and still wow the diners (Won 2nd best bar in the UK 2006, as voted by Observer Food Monthly). The food remains rustic and true to its pub origins, with whole baked Camembert served with crudités and croutons or braised chuck beef with sweet potato mash.
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