Wednesday, 6 August 2008

Tesco Launch New Recycled Plastic Bag

Tesco have launched their new Cath Kidston 'stripe' bag, you can get it in store from Monday 18th August. This new addition follows hot on the heels of the first two bags, 'multi floral' and 'blue spot', which launched in early July. Cath Kidston’s stunning bag designs for Tesco are great to look at as well as eco friendly, and they will donate 50p to Marie Curie Cancer Care for each one sold!

Just because you want to be green doesn’t mean you can’t be fun and stylish, the stunning range of re-usable bags created for Tesco by leading designer Cath Kidston are perfect for all your shopping and an alternative to plastic carrier bags. The bags are available in all Tesco Superstores and Extras. Three further vintage prints will be available later in the year. They’re just £3.50 each, but stocks are limited.

What’s more, for each bag sold, Tesco will give 50p to charity, Marie Curie Cancer Care. There will be no profit going to Tesco or Cath Kidston Ltd and we are guaranteeing that a minimum of £250,000 will be raised for this superb charitable cause.

Each bag is made out of nine recycled 500ml plastic bottles. Just like the school clothes we mentioned in today's earlier post, we are giving tesco far too much space. And, of course, every time you re-use these (or any other) bags at Tesco we’ll give you Green Clubcard Points to say thank you.

1 comment:

Anonymous said...

How awesome! They're making being eco conscious both stylish and tangibly beneficial in one gesture. Nice work, Tesco.

I have next to me another great use of recycled bottles, an Act2GreenSmart messenger bag. It's nicely styled, with variably sized pockets, which come in handy when trying to remember where xyz is! They use magnetic clasps to close it, so you're ready to go, quick. And my favorite bit: right inside is a sticker that tells you exactly how many bottles were used to make it, how much energy that saved, and how much time that would power an average laptop. Making people's impact tangible and relatable is a powerful thing. Check them out at www.act2greensmart.com

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